According to the statistics and forecast of QYR (Hengzhou Bozhi), the sales of the global non-alcoholic beer market will reach 5.8 billion US dollars in 2021, and it is expected to reach 10.6 billion US dollars in 2028, with a compound annual growth rate (CAGR) of 7.9% (2022- 2028).
Globally, alcohol-free beer is on the rise.
Strong Momentum Overseas, Tepid Domestically
According to Global Market Insights, the Asia Pacific low/no alcohol beverage market is expected to grow by more than 7% between 2019 and 2025, and is expected to reach $30 billion by 2025. As the non alcoholic online shop continues to grow, non-alcoholic beer is expected to account for more than 80% of the market share.
Japan is one of the most popular markets for non-alcoholic beer. According to data from Statista, Kirin Beer’s non-alcoholic beer category accounts for about 10% of the beer category.
In India, Mintel research shows that 38% of Indians want to switch from standard-strength beer to low/no alcohol beer.
European consumers are increasingly admiring non-alcoholic beer. According to statistics from QYR (Hengzhou Bozhi), the core manufacturers of non-alcoholic beer in the world include Anheuser-Busch InBev, Heineken, etc. The top two manufacturers account for about 60% of the global share. Europe is the world’s largest market, accounting for about 38% of the market.
However, in China with a strong wine culture, people’s acceptance of non-alcoholic beer is not high, and consumers generally think that non-alcoholic beer tastes light.
However, in recent years, with the change of consumers’ health concept, non-alcoholic beer has attracted the attention of Chinese consumers, and the pursuit of high-quality products by the new generation of consumers is also driving the rapid growth of non-alcoholic products, making it a current industry. important outlet. Alcohol-free beer will have more room for growth in China in the future.
Beer Industries Expansions
International beer giants such as Anheuser-Busch InBev, Carlsberg, and Heineken have added more alcohol-free beer products and regarded them as an important expansion area for the company’s future development.
Carlsberg has been in the non-alcoholic beer field since 2015, producing products such as Carlsberg 0.0% and Nordic Gylden Bryg. Europe has been a core driver of Carlsberg’s non-alcoholic beer growth. Back in 2018, Carlsberg’s non-alcoholic beer sales grew by 33% in Western Europe. Carlsberg’s craft, unique and non-alcoholic beer offerings now account for 30% of its global revenue and 7% of sales.
Anheuser-Busch InBev launches new alcohol-free products every year. In 2018, the share of low- and no-alcohol beer in Budweiser’s overall global shipments was 8%. In the United States, Budweiser’s non-alcoholic beer beer can account for 8% of the market. In a statement, Anheuser-Busch InBev said it would increase sales of low, alcohol-free products to about 20% of the company’s total sales by 2025. Anheuser-Busch InBev also said: “We are committed to leading innovation in this area.”
Heineken currently has 325 low- and non-alcoholic products under 125 brands. Heineken said: “Our unique portfolio in this area is growing, from non-alcoholic beer to malt beer, with our innovation focus on malt-based beverages and energy drinks.”
Other beer brands are also deploying non-alcoholic beer.
In China, Qingdao’s “0.0% non-alcoholic beer” is being promoted globally; Yan Beer has launched “non-alcoholic white beer”; Chongqing Beer will launch non-alcohol beer in 2020, and will launch bottled, canned, omni-channel operations; Snow Beer The “Small Beer Steam” non-alcoholic drink with hops was launched for young women; Harbin Beer launched the first non-alcoholic beer of “National Trend New Youth” in 2019.
Molson Coors, Diageo, Goose Island and other well-known brands have launched non alcoholic online shop, and regard it as a new business growth pole in the future.
In the post-epidemic era, will alcohol-free beer usher in a new round of competition? Who can come out on top in this increasingly hot field? We look forward to it together.